Franchise :
The onThe Franchise is a system of marketing of products, services or technologies, based on close and continuous collaboration between legally and financially distinct and independent, necessarily independent companies, which are the Franchisor and the Franchisees. The franchise contract is necessarily written.written.

The Franchisor:
The concept The Franchiser grants its Franchisees the right to operate a business in accordance with the Franchiser's concept of the Franchiser and imposes the obligation to respect its standards. The Franchisor
has fairepossesses tried and tested know-how that has enabled it to succeed in its market. He makes it available to the franchisee, often sends him the part that is useful to him through training and permanent assistance. His goal is often to develop his network faster than he could on his own.

The Franchisee:
The orThe Franchisee may, in exchange for a direct or indirect financial contribution, use the sign and/or the brand, the know-how, the commercial and technical methods, the procedures, etc. The Franchisee is therefore an entrepreneur who wants to surround himself with skills and refuses the thoughtless adventure.

In other words, the Franchise is:
» A business strategy...
- network- where the franchisor develops a network
- do- based on its success, its concept and its know-how
- assets- increasing the profitability of these assets
- franchisees- through a partnership with independents, franchisees
- success - which franchisees can thus repeat a success
- achieve - and benefit from the help of the franchisor to achieve this
This business strategy requires...
- Franchisee- a transfer of know-how from the franchisor to the Franchisee
- franchisor- roles divided between franchisees and franchisor
- franchisee- the constant efficiency of the franchisor in assisting the franchisee
- franchise - the respect by the franchisee of the standards of his franchise
- the brand - respect by all of the promise made to the consumer by the brand
- profits- a balanced distribution of profits
- network - a good balance between independence of the parties and homogeneity of the network